Top 5 Hasbro Games Performance on Unified Platform in Kenya Q1 2023

In Q1 2023, the performance of Hasbro's top games on a unified platform in Kenya presented a diverse range of trends across weekly downloads, revenue, and active users. Here’s a closer look at how each game fared during this period.

PJ Masks™: Moonlight Heroes experienced a steady decline in weekly downloads, starting at approximately 1.8K in late December and falling to about 500 by the end of March. The game's revenue was minimal, with a brief spike to $3 in mid-February. The weekly active users also showed a downward trend, decreasing from around 4.9K at the beginning of the quarter to 2.4K by the end of March.

Power Rangers: Legacy Wars had a relatively stable revenue stream, peaking at $13 in mid-January but generally hovering around $2-$4 for the rest of the quarter. Downloads saw a significant drop from 1.6K in late December to just over 500 by the end of March. Active users followed a similar pattern, starting at 3.1K and ending at 2.1K.

PJ Masks™: Power Heroes showed a notable increase in downloads, starting at 221 in late December and peaking at 1.5K in mid-March before settling at 752 by the end of the quarter. The game did not generate any revenue during this period. Active users increased significantly, rising from 259 at the beginning of the quarter to 1.8K by the end of March.

PJ Masks™: HQ exhibited fluctuating download numbers, with a peak of 878 in mid-January and a low of 99 by the end of March. The game did not generate any revenue during the quarter. Active users also showed a declining trend, starting at 402 in late December and ending at 354 by the end of March.

Scrabble® GO-Classic Word Game maintained stable revenue, ranging between $59 and $109 throughout the quarter. Downloads saw a gradual increase, peaking at 575 in mid-February and ending at 521 by the end of March. Active users remained relatively stable, starting at 2.6K and maintaining around 2.8K towards the end of the quarter.

These insights are derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower's platform.